As the ad-hoc branding designer for SoFriendly, I was asked to create a brand identity and app icon for PreeMe, an invaluable service to help the parents of premature babies learn and improve the quality of life of their baby.
The brief was fairly simple for PreeMe. Tech focused, with a human element. The idea was the logo should stand up next to other brands in the baby tech space, such as Owlet, but feel personal enough due to the very delicate subject matter.
Creating something meaningful, is always much more rewarding. This design felt very important and I was honoured to work on it.
I wanted to incorporate the P from PreeMe in the logo, which as you can see has been achieved with the minimalist hair curl. Originally the eyes were purely rounded, but they felt a little too sterile and lifeless.
I worked on a few versions, but only 1 was presented to the client, and they were immediately happy with the design. The design will be used on their website, marketing materials and the PreeMe app soon.
