Jetson is a subsidiary business from Oliver & Bonacini. It is an app that offers delivery of food to local offices from high end restaurants. The idea is to create a high end eating experience to office workers.
I was approached to create the branding for Jetson. The brief was to create something simple and elegant, for a food delivery service, but not include any cliche tropes that a lot of smaller delivery companies may lean towards. The idea of a squirrel was requested, but upon attempting, it didn't feel fitting for the type of company Jetson will be.
Trial and error. Sometimes clients may not know what they want until they see it.
I worked on quite a few designs before landing on something the client was happy with. This is partly due to having to appease a large group of people, many of which had differing opinions on the style that they wanted to proceed with. In the end, everyone was really happy with the final design.
The logo was approved by all the marketing staff and board members, and will become the branding for Jetson when it launches in the future. Jetson will be used amongst restaurants in Canada to begin with.
