Thynk is designed by hoteliers for hoteliers to simplify and automate sales, operations, and data management. Every process is easier, faster, and fully integrated. I was hired to design the new branding and build the website.
The idea behind the logo design for Thynk, was the phrase "think outside the box". The old logo was purely a circle with the word "Thynk" inside, which was dated and had no meaning. The site was build using Webflow, collaboratively with the client (and the site has been updated slightly since by the client).
Webflow is a hugely powerful CMS for building sites, and I generally try to migrate clients from Wordpress to Webflow wherever possible.
Alongside building the website, I also created bespoke animations for the homepage. These are SVG animations that loop, and are simplified version of Thynk's hospitality application that is used in hotels. The idea was to show how the application is used, in a very concise manner.
Whilst it took a few months to get the site complete, with a lot of back and forth, I'm happy with the overall branding of the site - a much needed improvement over the previous version, which was a basic square space site creating by their marketing staff. The aim of this site was to impress investors and has succeeded.
